Superbowl Ad.

Dear Friend,

By now you've likely heard about what's been called the most controversial ad to appear in the Super Bowl in many years--a Focus on the Family® spot featuring Heisman Trophy-winning quarterback Tim Tebow and his mother, sharing a message of "celebrate family, celebrate life."

For the past two weeks, major television networks, news outlets and even Saturday Night Live have jumped into the dialogue. We've been accused by a few organizations of being anti-woman, intolerant, divisive, and spewing hate. But what's most amazing about these charges is that they're based entirely on conjecture--none of our critics has yet seen the ad! (Beginning on Sunday, after the game, you can access the ad on FocusOnTheFamily.com.)

In responding to these charges, Focus President Jim Daly has had the chance to share the true message of this ad in interview after national interview--and the sheer volume of coverage for our message of celebrating family and life has been worth far more than the cost of the ad itself.

Besides that, the media, in covering the controversy, has conveyed many more details about the difficulties surrounding Tim's birth than we've been able to put in one 30-second ad. From the beginning, our goal has been to stimulate a discussion about the beauty of life and a mother's determination to bear that life. Wow, is that conversation ever happening.

This week's Focus Action Update™ online video discusses the Focus on the Family Super Bowl ad. We'll tell you what inspired the ad--and how God miraculously provided the resources to produce and air it. Go here for our special report on the Super Bowl ad.

A "win-win" already!
The Super Bowl is the single biggest TV attraction of the year. What better way to reach what many estimate could be 100 million people with a life and family-affirming message? People seeking help with their marriages or children will see a message of hope during one of the biggest family gatherings of the year.

Please join us in prayer this Sunday during the Super Bowl that those people who need help with their families will contact Focus via our toll-free phone number, (800) A-FAMILY (232-6459) or visit FocusOnTheFamily.com. I also hope you'll forward this message on to your friends so that they'll know to watch for the ad and know why we aired it.

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